Make sure you don't make this common mistake small businesses make in advertising.

Bigger is not always better, especially if the BIG ad is not read by the right audience.

A smaller ad in a newsletter may be better than a full page in a newspaper. Stating the benefit to the customer will always get more attention than telling the features.

(For example: what machine produces the product is not as important as how the product will save the user time.)

A call to action – what you want the customer to do after reading the ad – is often missing. Tell them to call you, or visit your website to place an order.

Want more tips? Ask Andrea!