Make sure you don't make this common mistake small businesses make in advertising.
Bigger is not always better, especially if the BIG ad is not read by the right audience.
A smaller ad in a newsletter may be better than a full page in a newspaper. Stating the benefit to the customer will always get more attention than telling the features.
(For example: what machine produces the product is not as important as how the product will save the user time.)
A call to action – what you want the customer to do after reading the ad – is often missing. Tell them to call you, or visit your website to place an order.
Want more tips? Ask Andrea!
THE 5 Most Beneficial Marketing Materials for Rural Businesses
Rural business is not business-as-usual.
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Andrea Haverinen is the Marketing Engineer for rural businesses. She believes that parents deserve to enjoy the financial benefits of being self-employed AND the personal rewards of spending time with their kids while they’re young.
Through her one-on-one Be Remembered API ™ program, she helps business owners develop a strategy so that they have better customers returning again and again.
When she’s away from the business, Andrea teaches quilting classes and drinks every variety of tea.
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