Marketing Strategy
Have you ever read a “Choose Your Own Adventure” book? My favorites were the sci-fi type - where you never knew what was going to happen because everything was imaginary - unknown - exciting!
If you read these books as a kid, then you will remember that at various points in the story, you are presented with two or three options.
“To follow the black cat into the cave, turn to page 43. To return to the village, turn to page 57.”
It’s a really cool concept that turns a story into a game. You passively enjoy the plot for a while, then you get to dive in and make your move.These books are like training wheels for running your business. The only difference is, in your “Choose Your Own Adventure” story, you are the audience and the author.
Every day in your real life you are presented with choices. If you don’t like them, you can create a new choices.
Sure, it may seem that your options are limited by finances, family, location or education, but remember this…
YOU are a powerful, intelligent, creative human being
with ample, unseen resources.
Your business is your choice, your design.
And the really fun part is this…you aren’t doing it alone.
You are writing your story with the help of everyone around you. Your friends, family, employees and business colleagues give you fresh choices and story prompts every day.
When you activate your inner author, other people’s choices become inspirations for your own. The guy who put up a new signs? Hey - you can update your signage. The lady who started a “frequent flyer” card? Wow - never thought of that - maybe you could do that in your business as well!
Every day you can send your adventure in exciting new directions. Opportunities create new paths to explore. Every moment is a chance to make your next move and design your story and craft the adventures you want to live.
Ask yourself, who are the characters in your story, and what role or influence do they play in your life? Who do you spend your time with? How do you want to spend your time? Where do live? What is your lifestyle? What do you do that brings you joy? Is your business designed to help you get to where you want to go?
It’s your story, you get to design it. And the sky is the limit.
➡ To book a call with Andrea to discuss your next business move, click here.
➡ To discover the “Choose Your Own Adventure” books on Amazon, click here.
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Andrea Haverinen is the Marketing Engineer for rural businesses. She believes that parents deserve to enjoy the financial benefits of being self-employed AND the personal rewards of spending time with their kids while they’re young.
Through her one-on-one Be Remembered API ™ program, she helps business owners develop a strategy so that they have better customers returning again and again.
When she’s away from the business, Andrea teaches quilting classes and drinks every variety of tea.