Here's the deal: you need to believe in your business.
What would happen if you believed in it so strongly that your customers thought you were magic? Would it be like, well, magic?
It's Monday, and here comes "Average Joe," your everyday customer. He comes in at least once per week and buys the same thing from you – a new fan belt for his old car.
Imagine that one day, he comes in and asks for the same fan belt and you offer him a new, improved fan belt that won't need to be replaced.
Yes, you will lose his weekly sale, but you will gain a customer who believes in you so much that he will come to you for other parts. You've anticipated his needs in advance – like magic! He doesn't actually want to buy the same part from you weekly – he really wants a fan belt that works.
Think about your business, and the reason you continue every day. Do you believe in it? When you see your customers face-to-face, can you tell them with sincerity that your repairs are awesome? Or that the lug nuts on you sell them will do the job?
It's important to believe fully in all of the products and services that you sell, so that the "selling" part is easy. It's easy when you are providing the perfect fit for your customers – when it's exactly what they need.
I help business owners create a professional image of their business.
I give a new finish, a wash and wax, and an extended maintenance plan to my marketing clients.
I teach them how to use the products I provide.
Like magic, I can tell when your business needs a fresh new logo.
I can look at your current marketing and figure out where your image is getting a bit rusty.
I know marketing so you don't have to lose sleep at night worrying about it.
A professional image builds trust. So, I'm selling trust, which brings my clients more customers and more money. And hopefully more vacation time. Like me, my clients love their jobs. They also like to have enough extra time that they can enjoy their side hobbies and spend a little time with their families. Magic businesses turn into magic time off.
THE 5 Most Beneficial Marketing Materials for Rural Businesses
Rural business is not business-as-usual.
This link will take you to a new page. After you read through the page, I'll be sending you emails to help grow your business. Watch your inbox for a special message from me. Focus - you can do it!
Andrea Haverinen is the Marketing Engineer for rural businesses. She believes that parents deserve to enjoy the financial benefits of being self-employed AND the personal rewards of spending time with their kids while they’re young.
Through her one-on-one Be Remembered API ™ program, she helps business owners develop a strategy so that they have better customers returning again and again.
When she’s away from the business, Andrea teaches quilting classes and drinks every variety of tea.
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