What did you collect as a kid?

I used to collect business cards.

Who am I kidding?

I still collect business cards. Maybe it runs in the family.

They’re all so different, but serve the same purpose - to relay information quickly in a very small space. They’re a powerful piece of marketing, taking up very little space on a bulletin board or in a wallet, or in a box.

The most interesting card I ever received is not actually a card at all. It’s a coin.

I was still in high school when I attended a Wizard of Ads marketing seminar in a stuffy windowless room at Michigan Tech. It was packed and I remember feeling like I was VERY far away from the presenter.

I was - as per usual - on the younger end of participants.

Thanks, Mom and Dad, for advancing my education by sharing adult seminars, classes, and self-help tapes. Who Moved My Cheese, anyone? [affiliate link]

The Wizard of Ads had a powerful message that I remember to this day:

“You have a short time to make an impression. Most of the people I meet still have my business card. Do yours?”

And he handed out these Wizard of Ads coins to everyone present.

“It’s easy to throw out a card - a piece of paper. It’s not easy to get rid of these.”

Being different makes you memorable. Be Remembered.

I don’t remember much of the content of the speech. Copywriting, maybe? I couldn’t even remember the guy’s name*. I  had to look it up in order to write this email. I took copious notes, I remember that… and I still have this coin 25 years later.

Andrea Haverinen - If you want a quality business card - or even a coin, call me today.

Of course, not every business can get away with handing out magic coins as part of their brand. The Wizard can; it fits into his overall branding. One of his books is “Turning Words into Magic and Dreamers into Millionaires” [affiliate link]

What kind of business card shows off your business and your brand? A square card? High gloss that really shines? A bit of foil? Perhaps a wooden or plastic card?

Think about how you can be different. Let’s create a powerful way to Get Noticed and Be Remembered.

ミ☆  Andrea (218) 631-6277

Start your business card order here.

*It’s Roy H. Williams. Here’s his website for those who are interested in learning more: Roy H. Williams Marketing http://www.rhw.com/.