What did you collect as a kid?
I used to collect business cards.
Who am I kidding?
I still collect business cards. Maybe it runs in the family.
They’re all so different, but serve the same purpose - to relay information quickly in a very small space. They’re a powerful piece of marketing, taking up very little space on a bulletin board or in a wallet, or in a box.
The most interesting card I ever received is not actually a card at all. It’s a coin.
I was still in high school when I attended a Wizard of Ads marketing seminar in a stuffy windowless room at Michigan Tech. It was packed and I remember feeling like I was VERY far away from the presenter.
I was - as per usual - on the younger end of participants.
Thanks, Mom and Dad, for advancing my education by sharing adult seminars, classes, and self-help tapes. Who Moved My Cheese, anyone? [affiliate link]
The Wizard of Ads had a powerful message that I remember to this day:
“You have a short time to make an impression. Most of the people I meet still have my business card. Do yours?”
And he handed out these Wizard of Ads coins to everyone present.
“It’s easy to throw out a card - a piece of paper. It’s not easy to get rid of these.”
Being different makes you memorable. Be Remembered.
I don’t remember much of the content of the speech. Copywriting, maybe? I couldn’t even remember the guy’s name*. I had to look it up in order to write this email. I took copious notes, I remember that… and I still have this coin 25 years later.
Andrea Haverinen - If you want a quality business card - or even a coin, call me today.
Of course, not every business can get away with handing out magic coins as part of their brand. The Wizard can; it fits into his overall branding. One of his books is “Turning Words into Magic and Dreamers into Millionaires” [affiliate link]
What kind of business card shows off your business and your brand? A square card? High gloss that really shines? A bit of foil? Perhaps a wooden or plastic card?
Think about how you can be different. Let’s create a powerful way to Get Noticed and Be Remembered.
ミ☆ Andrea (218) 631-6277
Start your business card order here.
*It’s Roy H. Williams. Here’s his website for those who are interested in learning more: Roy H. Williams Marketing http://www.rhw.com/.
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Andrea Haverinen is the Marketing Engineer for rural businesses. She believes that parents deserve to enjoy the financial benefits of being self-employed AND the personal rewards of spending time with their kids while they’re young.
Through her one-on-one Be Remembered API ™ program, she helps business owners develop a strategy so that they have better customers returning again and again.
When she’s away from the business, Andrea teaches quilting classes and drinks every variety of tea.
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