My Google Drive is filling up. I keep getting annoying anxious notifications that it will be full soon, and my email will quit working, I can’t save anything else, and basically, my world will end. Buy more storage!

Or delete stuff.

So, I was digging through old files, trying to figure out what I could get rid of.

And I came across a few old logo files from the early years of AH Grafix.

Just like I have gotten older (and wiser :), my business has grown and transformed over time. This natural progression also holds true even in my logo design. It has grown up over the years and simplified in form. You can see that the elements have remained, but the overall design has matured. Is it time to look at your logo and consider a redesign?

Even if you don’t want to rebrand or overhaul your logo, a subtle logo refresh may be just what the doctor ordered.

Not only do logos convey the personality of your company, but they also offer a memorable impression. Make it a good one.

By refreshing your logo, you can keep classic elements that have helped you establish brand recognition and modify other areas. Here are a few ways to update your logo without losing your brand equity:

• Consider a new tagline that encompasses your product line or focuses on the service you provide.
• Refresh shapes, such as creating sharper corners or softer edges.
• Refine your logo by cutting back on the clutter or converting complicated images into outlined artwork.
• Remove gradients or make other slight modifications to components to keep your logo fresh and contemporary.
• Consider adding a simple symbol or icon that can be used as an alternative way to represent your brand, similar to the logo idea from Apple.
• Consider updating the font to something that may be easier to read.

Refresh your identity. Send me a message when you’re ready for advice or ideas on your new logo design.

PS. And wish me luck on finding enough old files to delete. I really don’t want to increase my storage space. How long do you keep computer files stored?