Take a look at your desk. If it’s anything like mine, you probably have a cup full of pens, pencils, and markers at the ready for taking notes, signing forms, and more. And chances are that at least some of your pens or pencils are branded promotional pieces.
You might not realize this, but the promotional products industry has a long history. Do you know that history? Take this quiz to find out.
A) 1789 - George Washington
B) 1792 - George Washington
C) 1796 - John Adams
D) 1800 - Thomas Jefferson
A) Andrew Jackson
B) Abraham Lincoln
C) Teddy Roosevelt
D) Ulysses S. Grant
A) George Eastman - photographer
B) Jeremiah Lanphier - missionary
C) Jasper Meek - newspaper man
D) Cecil Rhodes - diamond speculator
A) Hall’s cough drops
B) McDonalds hamburgers
C) Singer sewing needles
D) Wrigley’s chewing gum
A) 3 to 4 times per day.
B) 1 to 2 times per day.
C) 11 to 12 times per day.
D) 6 to 7 times per day.
1) A. The first promotional item in US history was a commemorative button made for George Washington in the election of 1789.
2) B. Abraham Lincoln was the first presidential candidate to have his face featured on a campaign button.
3) C. In the late 1800s, Jasper Meek wanted to keep his newspaper presses running during slow times. He then started printing burlap bags with advertising messages. A local shoe store then gave them to school children to promote his business.
4) D. Believe it or not, Wrigley’s sold baking powder before their promotional gum became a smash hit. Their baking powder was also a promotional product that was a hit; they originally sold soap.
5) A. Logoed pens are used an average of 3 to 4 times per day throughout their lifetime. According to ASI, 68% of consumers in the Midwest own a logoed pen (more than any other region of the US!)
Here are a few more stats about using pens and pencils as a promotional tool.
Democrats are more likely to own a logoed pen, with 74% of them owning them when compared to 65% of Republicans. More women than men own logoed pens in the United States, though the gap is smaller than it was between political parties. 58% of women own logoed pens compared to 54% of men.
The cost per impression in the United States is less than 1/10 of a cent—that’s a lot of views per penny!
The promotional products industry has come a long way since the commemorative buttons in the 1789 election. With nationwide trade organizations, trade shows, and publications, it is now a booming business, and we’re happy to be a part of it!
What’s the most memorable promotional product you have ever received? How did you do on the quiz? Hit reply and let me know!
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Andrea Haverinen is the Marketing Engineer for rural businesses. She believes that parents deserve to enjoy the financial benefits of being self-employed AND the personal rewards of spending time with their kids while they’re young.
Through her one-on-one Be Remembered API ™ program, she helps business owners develop a strategy so that they have better customers returning again and again.
When she’s away from the business, Andrea teaches quilting classes and drinks every variety of tea.
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